ITM & HBAA Partnership Forum
An ITM Partnership Forum where the association is teaming up with the Hotel Booking Agents' Association (HBAA) for a 3/4 day of education and debate on corporate accommodation programmes.
Event : ITM & HBAA Partnership Forum
Location : The Park Inn - Heathrow
Date : 12th September
Time : 09.30 - 3.30 pm
Please join the Institute of Travel Management (ITM) and HBAA for a ¾ day joint event focusing the corporate accommodation sector - the event will focus firstly on how to effectively contract and establish a corporate accommodation programme. This will be followed by a second session on the issues surrounding communicating an established programme to all users and stakeholders and managing providers in the supply chain.
The day will end after lunch with a final session looking at the changes in the market sector and the impact for managing corporate programmes in the future.
Agenda
09.00 - 09.45 Registration & Coffee
09.45 - 10.00 Welcome by Peter Ducker, Executive Director of HBAA and Mark Harris
10.00 - 11.15 Session # 1 - The Fresh Start
Sourcing and managing corporate accommodation programmes can be time consuming and expensive. This session will hear the inside track from a hotel revenue manager and explore the most effective way to establish a programme - from defining what you want from your hotels and other providers, whether you should be demand or procurement focused, setting up an effective RFP and running the selection process - to the point that the programme is set up.
It will also explore the considerations in moving from a single country programme to multiple regions and the effective ongoing management of the sourcing process from year to year.
11.15 - 11.45 Coffee & Tea
11.45 - 13.00 Session #2 - Putting it to Bed
The second session of the day will take a look at the most effective way of maximizing the corporate accommodation programme once it is established.
It will consider how a programme should be communicated to end users and other internal stakeholders including what feedback you should encourage and use, and what training needs to be provided to the intermediaries. In addition, the session will consider just how often and at what level you should manage accommodation partners throughout the year.
13.00 - 14.00 Lunch
14.00 - 15.15 Session # 3 - Dream or Nightmare?
This final session will look at how the changing dynamics of the accommodation market are already beginning to impact corporate accommodation programmes and what the scenery might look like in the future.
A vital session for every forward thinking corporate manager of accommodation, it will consider how new content, meetings & events convergance, fragmentation, new ownership models and anti-standardization will change the management of this business travel sector.
15.15 - 15.30 Wrap up and Close by Mark Harris & Paul Tilstone , Executive Director of ITM UK & Ireland
Speakers include : Roland Tanner, COO - Lanyon Inc ; Caroline Strachan, International Travel Manager - Yahoo! and ITM Chairman; Tony Pilcher, Director - Pilcher Associates and Fay Sharpe, Sales and Marketing Director - Zibrant. More to be announced soon!
How to Register
This event is free to ITM and HBAA members. Non members are welcome to attend at a nominal registration fee of £99.
A credit card is required to reserve your place. A £50 No-show fee will be charged in the case of non-attendance
Reserve your place now at this limited seating event by e-mailing secretariat@itm.org.uk
Please click below to download the booking form
