MICE Jan 07
This report demonstrates that meetings, conference and events spend - so often referred to as the final frontier of travel management - is still some way from being conquered by organisations seeking to consolidate their meetings and transient expenditure. The survey findings show that the emotive nature of travel is even greater in the meetings sector, where more stakeholders and the role of meetings in the achievement of wider business objectives make the commoditization of meetings harder.
The survey also demonstrates the opportunity for new entrants and existing TMC's in this market and the need for greater transparency. A must have piece of research for anyone in the Meetings & Events business.
Members: This article is available for download in the Member Zone
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