Online
ITM's web site is a primary means of reaching ITM members, but with the added benefit of interactivity. Traffic levels are constantly being driven forward through search engine optimisation (SEO) and a programme of links designed to expand the site's unique users and site 'stickiness'.
The site receives up to 13,000 hits a month, and is divided into two sections, the members-only section being security protected and accessible only with a valid ITM user name & password, and all visitors to the site being able to view other pages.
ITM members can view Supplier Members' details, which are identical to those printed in the Directory & Buyers Guide. This information is displayed free of charge, and is not available to non-members.
Featured Listings
Featured Listings give supplier members a much higher profile. The home page of the site features a selection of Featured Listings that rotate whenever the page is refreshed. Within the section of the site open to non-members, the Featured Listing comprises:
- Logo (with hypertext link to supplier member's web site)
- URL
If the Featured Listing is clicked from the home page of the members' section, a second page is accessed containing:
- Up to 250 words text
- Up to 2 transparencies
- URL
Featured listings cost £500 plus VAT for a 12 month tenancy.
Banner Advertisements
Banner advertisements are also available on most pages of the full site, including the home page (for which a modest premium is charged). There is one position on each page, each sized 520 x 70 pixels, and in a gif/animated gif format. Maximum 20K file size.
Banner advertisements appear on every page in the site and change when the page is refreshed or another page within the site is visited. Every banner advertiser therefore receives equal exposure.
| Duration of Tenancy | Cost (plus VAT) |
|---|---|
| 2 months (minmum tenancy duration) | £750 |
| 3 months | £1,000 |
| 6 months | £1,750 |
| 12 months | £3,000 |
Costs include the provision of a tracking report at the end of the tenancy.
E-blasts
ITM undertakes regular communications to its members, both in hard copy and on-line. A limited number of sponsored e-blasts are available to Strategic Partners only. Key benefits include:
- Dedicated brand or product message
- E-blasts branded ‘ITM in association with...
- 'Opportunity to include hypertext link to sponsor's website
