If you are a travel manager, you have probably heard of New Distribution Capability. NDC relates to how airlines sell indirectly – through travel management companies or corporate online booking tools, for example. It is a set of standards that shifts these indirect channels from decades-old technology to much more flexible and dynamic Web-based retailing. Arguments rage over whether NDC is good or bad for corporate buyers. NDC has also become caught up in a wider battle between airlines, global distribution systems and others over distribution costs. Nina & Pinta Consulting has developed a whitepaper to explain why these debates are missing the point.
NDC is only the first of a two-stage strategy from airline body the International Air Transport Association to move airline sales and customer management into the digital world two decades after most other industries. We strongly believe it is the second stage, ONE Order, which will really make a difference to buyers.
IATA’s One Order • What is it? • Why it could revolutionise travel management • Why travel buyers need to engage with it now
Download the Nina and Pinta whitepaper to find out more.
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