Situ | Accommodation / Service Specialist

Phil Stapleton is part of the expert judging panel for the 2026 ITM Achievement Awards. We’re unveiling the judges who will be assessing this year’s nominations, each bringing diverse backgrounds and a shared commitment to raising standards across business travel.

Why do awards like this matter?
Because when our collective roles in the hospitality ecosystem are to facilitate and care for other people, it’s so important to pause, celebrate each other and the achievements of our sector.

How can recognition help drive positive change in this industry?
By recognising each others’ contributions, we continue to elevate professionalism and pride in our sector.

What trends or themes do you hope to see reflected in this year’s entries?
Passion for service and delivering ‘wow’ moments.

How do you personally define “impact”?
A memorable, high quality experience.

What does success mean to you — and how do you measure it?
Success means understanding the problem and not just meeting the need but delivering consistently, over and above. The unexpected — big or small. The measure is the earned trust you receive from delivering at a high standard every time.

Judging soundtrack: what are you listening to while reviewing entries?
Crowded House.

Dream guest for your table at the Awards ceremony and why?
Ryan Reynolds — I’d like to understand how one person can be good at so many things.

Know someone who deserves recognition? Submit your nomination for the 2026 ITM Achievement Awards here: https://www.itm.org.uk/awards#Nominate