01
Understand the priorities
Explore what buyers and suppliers are focusing on in 2027, including where their perspectives align and differ.
21 Jan 2027 | THE CUMBERLAND, LONDON
NEW PRIORITIES. FRESH PERSPECTIVES.
AN ITM SIGNATURE EVENT
What matters next in business travel?
Start 2027 with a clearer understanding of the priorities shaping business travel.
Trending brings buyers, suppliers and industry experts together for a day of insight, discussion and fresh thinking about the year ahead.
Our annual Buyer and Supplier Priorities Survey, ITM’s flagship research and most downloaded resource, provides a foundation for the day. Alongside the findings, we’ll explore the wider forces shaping business travel, from costs and risk to technology, partnerships and opportunities for 2027.
View rates & register
For buyers
Benchmark your priorities against the wider buyer community and explore what they mean for your travel programme. Hear how others are approaching shared challenges and take away fresh perspectives to inform your plans for 2027.
For suppliers
Understand what matters most to travel buyers and where their needs are heading. Use the findings and discussions to inform your approach, strengthen customer conversations and better support the programmes you work with.
WHY ATTEND?
Fresh thinking. Practical value. Your community.
02
Explore the outlook for 2027
Explore pricing, risk and resilience, cyber threats and the changing skills needed to build stronger, more responsible travel programmes.
03
Keep the conversation going
Exchange experiences and ideas with buyers, suppliers and peers, then continue connecting over post-event networking drinks.
THE BIGGER PICTURE
A full day of insight and exchange
The survey findings set the scene. Expert perspectives, practical discussions and audience participation take the conversation further.
Priorities into practice
Explore the buyer and supplier findings, compare perspectives and discuss what they mean for the year ahead.
Risk and resilience
Consider emerging risks, geopolitical uncertainty and how travel programmes can prepare for what comes next.
The 2027 pricing outlook
Explore the factors shaping air, hotel and ground transport costs and their implications for travel budgets.
Cyber threats and technology
Consider evolving cyber risks and the impact of AI and technology on business travel and negotiation.
Fresh thinking for 2027
Challenge assumptions, share ideas and explore opportunities to make business travel better in the year ahead.
Conversations that continue
Connect through table discussions and networking throughout the day, followed by post-event drinks.
A preview of the draft programme. Session details are subject to change.
Explore the programme →Bring your perspective to the research
Complete the survey that matches your role and help inform the priorities we’ll discuss at Trending.
PLAN YOUR VISIT
A warm welcome awaits
Whether you’re joining us for the first time or reconnecting with familiar faces, we look forward to welcoming you to Trending.
Who is Trending for?
Business travel buyers, suppliers and industry professionals. Choose the delegate rate that matches your ITM membership category.
Which delegate rate applies to me?
Business Buyers and Business IP Buyers attend free. Business Suppliers, Business IP Suppliers, Connect Buyers and Connect IP Buyers pay £49. Connect Suppliers and Connect IP Suppliers pay £129.
Is there networking after the event?
Yes. Join us for post-event networking drinks to continue the conversations and catch up with the ITM community.
What will the event cover?
The survey results form a major part of the day, alongside expert perspectives and interactive discussions on the wider outlook for business travel in 2027. The programme explores pricing, risk and resilience, cyber threats, technology and industry opportunities, with networking throughout the day and drinks after the event.
You can share your accessibility and dietary requirements during registration.
VENUE & DIRECTIONS
The Cumberland,
Marble Arch
Join us at The Cumberland in Marble Arch, London.
The CumberlandGreat Cumberland Pl, Marble Arch
London
W1H 7DLGet directions
AN ITM SIGNATURE EVENT
Join us at Trending 2027
21 January 2027 · The Cumberland, London
