ITM Trending 2026 Buyer & Supplier Priorities

Each year, ITM surveys its buyer and supplier members to understand the priorities shaping business travel in the year ahead.


This 2026 edition explores where buyer and supplier views align, where they diverge and what that means for programme strategy, technology decisions and supplier relationships as the industry continues to evolve.


Discover the differences that emerged between the views of suppliers and buyers as we look ahead to the top priorities for business travel in 2026.


Drawing on insight from ITM’s Trending event, this report highlights the strategic challenges, emerging pressures and opportunities shaping travel programmes, from technology and content access to sustainability, wellbeing and value demonstration.


Download the full slides to support planning, supplier conversations and internal stakeholder engagement for the year ahead.

Published: 16 Feb 2026
Type: Survey
Produced by: ITM
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Sector : Technology, Buyer Insights, Travel Strategy, Artificial Intelligence (AI) & Automation, Data, Analytics & Reporting, Sustainability Reporting & ESG, Traveller Experience & Engagement, Industry Trends & Insights, Innovation & Future of Travel
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