Inside the Mind of the Buyer


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Inside the Mind of the Buyer

An open, honest and safe space for both buyers and suppliers to gain direct insight from experienced buyer voices. For suppliers, this session offers a rare chance to reverse the dynamic and ask buyers the questions that matter to you. For buyers, it’s an opportunity to hear how peers are thinking, what they’re working on and the challenges currently shaping their programmes.

This is a live-only event and encourages open discussion. Submit your questions during registration to ensure they are covered, or ask them live on the day for full flexibility.


Key takeaways

  • Validate best practices and gain invaluable insights.
  • Get to the heart of the issues affecting your sector.
  • Ask any question in confidence without being judged.


What to expect

  • Zoom webinar format with tiled speakers and chat functionality.
  • Topics are collated from questions submitted during registration.
  • Questions submitted in advance take priority, however you can ask additional questions live.
  • This is a live-only event and will not be available via ITM OnDemand.


Rated by your peers
 

"…well balanced and really useful for me to report back into our business on trend and potential forecasts..."

"Good diversity and seniority in speakers, well-prepared content, good moderating, interesting insights, robust discussion with lots of takeaways."

"Great content, and great to have speakers from a variety of industries giving feedback based on their context."

Virtual Event

This event will take place on Zoom. After registering for the event the call details will appear below. You will also receive an email directly from Zoom with detailed joining instructions

For those unable to access ZOOM on their company laptops, you can also join via your phone.

Registration Fee
Business Supplier Free
Non-Member £ 55.00 (Ex. VAT)
Connect Supplier £ 45.00 (Ex. VAT)
Connect Buyer £ 35.00 (Ex. VAT)
Connect IP Buyer £ 35.00 (Ex. VAT)
Connect IP Supplier £ 45.00 (Ex. VAT)
Business Buyer Free
Business IP Supplier Free
Business IP Buyer Free
Registration Closes

Tuesday Feb 03, 2026

9:30 AM Europe/London
Event Time

Tuesday Feb 03, 2026

10:00 AM to 11:00 AM Europe/London
Platform

ZOOM

https://us02web.zoom.us/join

UPCOMING EVENTS

Networking

All Member 19 November 2025

Ireland Network

We are excited to return to Dublin for an afternoon of insightful and engaging discussion plus networking. The afternoon will start with an in-person buyer roundtable before we welcome our supplier partners to join us.   Key takeaways * Establish and build valuable connections. * Learn from our diverse community and raise your profile within business travel. * Develop collaborations that contribute to positive change within the industry. What to expect * A warm welcome to all delegates with refreshments available throughout (see agenda for more details) * Delegates will sit at round tables facing the stage (which are unallocated – free seating) * We actively encourage delegate participation and have dedicated times within the agenda to engage * Networking post event including canapés and drinks.
In Person | Learn more
Showcase

Buyer Only 26 November 2025

Technology Showcase Pt 1

The quick-fire format will focus the presenters' minds to showcase what makes them the ideal partner in these challenging times and how they have pivoted their business to support the changing needs of the travel buyer and traveller. Key takeaways * Benchmark the suppliers against their competitors. * Discover what is new, from small to large providers. * Ask anonymous questions directly to the showcase presenters What to expect * A Zoom event consisting of a concise, punchy presentation/demo followed by a Q&A section from each of our selected suppliers. * Ask anonymous questions to the speakers during their presentations to obtain the information that you want answers to. * You have the opportunity to use the chat functionality to discuss the propositions with your fellow buyer members on the call. Register for Part Two here [https://www.itm.org.uk/events/evt-001008]
Virtual | Learn more
Social

All Member 27 November 2025

Winter Social

Celebrate the Season with Style!   We’re excited to invite you to our Winter Social, where 75 of our community members will come together for an evening of festive networking, delicious food, and good cheer. Join us for an unforgettable night, where you can enjoy the holiday spirit in a relaxed and vibrant atmosphere.   Key Takeaways:   • Build valuable connections in a relaxed, social setting • Enjoy a festive evening with peers from across the industry • Unwind and celebrate the season with great food and drinks   What to Expect:   • Two complimentary drinks included with your ticket • A private bar open exclusively for our event, offering a wide range of beverages   We look forward to celebrating with you and sharing a memorable evening of networking, great food, and festive fun!   Please note, spaces are limited and available to the first 75 registrants. This event is exclusively for
In Person | Learn more
Showcase

Buyer Only 03 December 2025

Technology Showcase Pt 2

The quick-fire format will focus the presenters' minds to showcase what makes them the ideal partner in these challenging times and how they have pivoted their business to support the changing needs of the travel buyer and traveller. Key takeaways * Benchmark the suppliers against their competitors. * Discover what is new, from small to large providers. * Ask anonymous questions directly to the showcase presenters What to expect * A Zoom event consisting of a concise, punchy presentation/demo followed by a Q&A section from each of our selected suppliers. * Ask anonymous questions to the speakers during their presentations to obtain the information that you want answers to. * You have the opportunity to use the chat functionality to discuss the propositions with your fellow buyer members on the call. Register for Part One here [https://www.itm.org.uk/events/evt-001026]
Virtual | Learn more
Social

All Member 04 December 2025

Mentoring Social

Join us for the FREE ITM Mentoring Social, a relaxed and informal evening designed to bring together mentors, mentees, and the wider ITM mentoring community.   This is a fantastic opportunity to connect with fellow participants in a friendly, social setting.   Whether you’re new to the programme or an existing participant, this event offers the chance to expand your network, gain valuable insights, and celebrate the power of mentoring. Note: This event has a limited capacity! Book now to avoid disappointment!    We look forward to welcoming you!
In Person | Learn more
Meeting

Buyer Only 09 December 2025

Buyer Knowledge Exchange

Virtual confidential forum for buyers to meet, share challenges, and validate their approach and checklist considerations. Each month 25+ like-minded buyers meet to discuss their approach to key travel management topics. This is an opportunity for you to seek advice, gain a different perspective and raise concerns. Key takeaways * A sounding board for the latest industry changes. * Validate that your focus is on the right areas. * Advice on considerations and a sense check on your approach. What to expect * Zoom meeting format where delegates are encouraged to switch their camera on to aid participation. * Themes are collated from each registration form to guide the meeting agenda and circulated to the group a day prior to the event. * Time is allocated during the session for additional questions and connections made for further discussion offline. * Contributions can
Virtual | Learn more
Webinar

Supplier Only 11 December 2025

Buyer Insights

A BRAND NEW FORMAT FOR 2025  Hosted by Kerry Douglas and a panel of expert travel buyers, this concise 30-minute industry update delivers key insights sourced directly from our Buyer Knowledge Exchange (BKE) held just two days prior. Gain valuable, timely perspectives to stay informed on the latest trends and developments impacting the industry. Gain a perspective on how the industry is responding by asking questions and getting further context on the topics that were discussed. Key takeaways * Identify opportunities directly from your target audience. * Get a better understanding of the drivers and barriers to key buyer decisions. * Take advantage of a consolidated overview of the buyer challenges your customers are facing. What to expect * Zoom webinar format with discussion points and poll results presented for further clarity. * Chat function available during the event for
Virtual | Learn more
Meeting

Buyer Only 13 January 2026

Buyer Knowledge Exchange

Virtual confidential forum for buyers to meet, share challenges and sense check their approach to key travel management issues. Each month 25+ like-minded buyers come together to discuss current priorities, compare thinking, and explore practical solutions. It’s an opportunity to gain reassurance, broaden your perspective, and raise concerns in a trusted space. Key takeaways * A sounding board for the latest industry changes * Confidence that your focus is on the right areas * Peer-to-peer advice and practical considerations * Shared experiences to help anticipate challenges What to expect * Zoom meeting format, with cameras encouraged to support participation * The option to suggest topics for discussion during registration * Time allocated for additional questions and follow-up connections * Option to contribute via the chat function if you prefer not to speak * Closed Captioning available Rated by your peers "I find these sessions invaluable. It’s great to have a safe space to ask
Virtual | Learn more
Social

All Member 29 January 2026

Mentoring Social

Join us for the FREE ITM Mentoring Social, a relaxed and informal evening designed to bring together mentors, mentees, and the wider ITM mentoring community. This is a fantastic opportunity to connect with fellow participants in a friendly, social setting. Whether you’re new to the programme or an existing participant, this event offers the chance to expand your network, gain valuable insights and celebrate the power of mentoring. This event includes canapés and two drinks per person. Note: This event has a limited capacity! Book now to avoid disappointment! We look forward to welcoming you!
In Person | Learn more
Summit

All Member 12 February 2026

Trending

An ITM Signature Event Join us as our speakers explore how they see 2026 across their areas of expertise. They will share perspectives on emerging trends, industry challenges, and opportunities to rebuild and refocus towards a stronger, more responsible travel programme for 2026 and beyond. We will also reveal the findings from our annual Buyer Priorities survey, completed by ITM’s buyer members in the build up to the event. The results will showcase shifting priorities and highlight the forward focus of the buyer community as it relates to travel management. Discover all the details about our Trending event, including the full agenda, at www.itm.org.uk/trending [http://www.itm.org.uk/trending]
In Person | Learn more